Being smaller, managing cheaper

Seth Godin writes about the Long Tail, and rather than focusing on the how interesting the phenomenon is, he sums up what it means to work within a world that is Long Tail-based, rather than mass market. Not every product area can support a 50-person, venture capital-backed business. But, there’s now a greater likelihood than ever that a market can be found for a small business (like a Micro ISV). There’s an interesting take on the software aspect of this