Ian Landsman on starting a software company

I swear I’m not linking to this article because Ian mentioned me. Ian Landsman, who is in the process of starting up UserScape, wrote a great article for anyone considering starting a software business: Starting a Micro ISV, In The Beginning….. there was nothing. Ian has been following many of the same sorts of people that I have, and the advice he gives is much of the same sort of advice that I would give, only he has written it up in a much better article than the ones I’ve posted so far.

So, if you’re even halfway thinking about starting a software business, read this article right now. And do go to Amazon and buy Purple Cow (and Free Prize Inside!). While you’re at it, you should sign up for Seth Godin’s blog, because he generously provides useful marketing tips every day. You’ll note that Ian didn’t write about the technology choices you’ll have to make. That stuff will work itself out… it’s the product positioning, marketing and fit-and-finish kinds of things that will really take the effort.