My new company name is NOT…

Normally, companies announce events, as in something actually happening. In today’s age of blogging, I decided that I’ll go ahead and announce that the name of my new company will not be Zesty Software. This is literally a non-event.

For a while now, I had been thinking of using the Zesty name. I’ve been pretty sure all along that zesty.com would be taken. That’s a strike against, for sure, but not a deal-breaker. Sure enough, zesty.com is owned by a “Zesty International”. Who knows what they do, though, because they haven’t actually put anything at zesty.com.

The deal-breaker came when I did a Google search for “zesty software”. There were no matches, so it looks like the name was not in use. But, a few matches down I saw a reference to spyware that apparently opens up people’s browsers to a site called ZestyFind (no link provided, because I don’t want to support those who support spyware). I don’t know how common the ZestyFind spyware is, but I don’t want to be associated with that.

Back to the naming drawing board, I guess.