My Way: free, clean portal

The previous item that I posted about the RIAA losing an Appeals Court ruling linked to My Way, which I had never heard of before. MyWay is very similar to My Yahoo!, but one big difference is that they’ve taken the Google approach to revenue generation: unobtrusive text ads. No banners or popups (I’m using Moz so popups are a thing of the past anyhow). Very interesting. They claim to have been profitable from the get-go. I wonder if they’ll be able to make it last.