NYTimes on Harry vs. Hulk

Last week, I wrote about Harry Potter’s defeat of the Hulk in terms of revenue produced opening weekend. The New York Times has an article now, Harry Crushes the Hulk which talks not only of the financial aspect but of how Harry is more “naturally” successful:

The book’s success bubbled up spontaneously from below, propelled by kids’ word of mouth, rather than being imposed by synergistic browbeating from above.