Is It Advertising or Is It News?

One question that comes up more and more (particularly as media companies are consolidating and joining with tech companies): where do you draw the line between news and advertising? C|Net’s got an article about TimeCanada breaking Apple’s embargo on news of the new iMac. The part of the article that I find more interesting than the embargo breaking itself is where they talk about the Time story about the new iMac. When a mainstream publication goes all gushy over a new piece of gear that’s not that exciting, something is amiss.